I was talking to one of my friend Jugen Klop who lives in Germany about domain names. He showed me the template message he normally use for sending to endusers. This gave me an idea to share my sales pitch letter with you all.
Normally I use the following as subject line:
Subject: Lodof.com domain
And message goes like this:
We own the domain name LIDOF.COM. We thought your company lidof.kz might take an interest in buying it.
If you are interested, feel free to email us back by making reasonable offer.
Thanks and best regards
Vinadomain.vn – Vietnam’s No.1 Brand domain names investors.
Mobile phone: +84-905-88-91-88
Email template: Domain for sale
I normally include phone/ email ID/ website URL under signature which you can do it as well. That’s an option thing but looks more authoritative.
I have used numerous sales letters in the past but after carefully reviewing each of them about the response rate I found this is the best so far. Now I will tell you how you can make your letter more effective.
First, you need to write short, to the point which must give clear message to the reader what are you trying to explain. Because no one has enough time to read the big story.
Secondly, try to avoid using free email addresses like hotmail, yahoo, gmail accounts. Normally I use @vinadomain.vn for sending emails. There are two things when I say to avoid using free email address. First, this doesn’t give good look. Secondly, when I use the email @vinadomain.vn I always keep my domains under the same domain so the enduser in case checking the WHOIS will know that I am the legitimate owner of the domain I am offering to him. For more details about the second reason you can read my article written in past – Use same email address in WHOIS and for sending emails to end-users
Third, try sending the email one by one. I know it’s time consuming but very effective. This will lead your email directly into the inbox of recipient.
Fourth, always change the domain of the company you are contacting. Give a look once again at the sales letter above where I mentioned your company LIDOF.NET. Sending next email if the company’s URL is LIDOF123.com I will use LIDOF123.com because many times we see the company has hundreds and thousands of domains and if you are trying to sell LIDOF.com to that company would be difficult for them to recognize which domain you are actually targeting.
This will also ensure the email will reach the inbox of recipient because the sales letter is changed every time you compose new message. Sometimes the filter recognizes the same message being sent over and over with no changes which results in getting your message delivered in their spam/junk box.
If you have missed reading my earlier post where I discussed about Best time and days of the week to send an email to end-user than please read out. It is relevant with this post and will help you to send your letter on perfect time.
As always I am happy to hear comments, criticism, etc. Also feel free to share your sales pitch letter you normally send to end-users.